케이팝 인기 밴드 방탄소년단이 갤럭시 S20이 가장 인기 있는 휴대폰이 되도록 도왔습니다.‬ / Kpop super band #BTS helps Galaxy S20 become the most popular phone

삼성 모바일이 방탄소년단의 갤럭시 S20 홍보 효과에 대해 올린 글을 한국어로 번역했습니다. 번역은 미리 해뒀는데 어딜 조금 다쳐서 ㅠㅠ 며칠동안 글을 못 올리고 있었는데요, 그 사이에 해당 게시글이 삭제되었어요.. 그래서 원문 내용은 아래에 텍스트로 첨부했습니다. 필요하신 분은 잘 참고해주시면 좋겠고요, 여러분 모두 건강 조심하세요!!

This is the translation of SAMMOBILE’s article about Samsung Galaxy S20 and BTS. I already translated it, but I got hurt a little bit so I couldn’t post it for a few days and that article was deleted in the meantime. So I attached its text below the Korean translation. Stay healthy and safe!!

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KOR/한국어 번역

제목: 케이팝 인기 밴드 방탄소년단이 갤럭시 S20이 가장 인기 있는 휴대폰이 되도록 도왔습니다. (번역: @translation_jm)

빅데이터 연구 기관의 조사 내용을 인용한 올케이팝에 따르면, 케이팝의 유명 밴드 방탄소년단과 함께한 삼성의 갤럭시 S20 홍보는 성과를

거두고 있습니다. 방탄소년단의 멤버들이 출연하는 해당 회사의 최신 광고는 갤럭시 S20 시리즈의 인기를 크게 끌어올리고 있고, 지난 3월 스마트폰 분야 브랜드 평판 지수 조사에서는 그들의 주력 상품이 1위를 차지했다고 합니다.

해당 조사는 이 홍보 활동이 시작한 3월 1일부터 3월 31일까지 진행되었다고 합니다. 이 기간 동안, 갤럭시S20은 커뮤니티, 소셜 미디어 플랫폼, 블로그 등을 포함한 12개의 다른 온라인 채널들 전반에서 가장 유명한 스마트폰이 되었다고 합니다. 이 주력상품의 보급률은 53.18%에 달했고, 아이폰 11의 41.12%와 LG 전자의 V50s의 5.68%가 이를 뒤따랐습니다.

방탄소년단 지민의 갤럭시 S20 광고가 큰 견인력을 가지고 있는 것으로 보입니다. 

조사에 따르면, 갤럭시 S20의 성공적인 홍보 활동에 다양한 온라인 채널 전반에서 방탄소년단 지민의 광고가 특히 상당한 영향을 주었다고 합니다. 그렇지만 이것이 방탄소년단의 다른 멤버들이 갤럭시 S20이 주목받는데 영향을 주지 않았다는 것을 의미하는 것은 아닙니다. 이와는 반대로 이 글을 쓰고 있는 시점에 뷔와 정국이 출연하는 삼성의 유튜브 광고가 각각 850,000, 870,000 이상으로 조회 수를 기록하며 375,000번의 조회 수를 가진 지민의 광고 조회 수를 넘어서고 가장 많은 조회 수를 쌓아가고 있습니다. 

이런 광고들은 갤럭시 S20 시리즈가, 적어도 상품 노출에 관한한, 이달에 가장 인기 있는 스마트폰이 되는데만 적합합니다. 삼성은 화면과 카메라 기능을 포함한 다양한 분야 전반에서 새로운 기능들을 도입했고, 발전했습니다. 당사의 새로운 주력 상품이 어떤 것들을 해낼 수 있는지에 대한 심도 있는 분석은 갤럭시S20+ 와 갤럭시 S20 울트라의 제품 리뷰를 통해 확인하실 수 있습니다.

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ENG Original/영어 원문

Samsung’s Galaxy S20 marketing push alongside K-pop super band BTS has paid off, according to allkpop citing a survey from the Big Data Research Institute. The company’s latest adverts featuring BTS members have pushed the popularity of the Galaxy S20 series to great heights, with the survey claiming that the flagship has ranked #1 in the March Smartphone Brand Reputation Ranking.

The survey was conducted from March 1 when the campaign began, up until March 31. Throughout this timeframe, the Galaxy S20 became the most popular smartphone across 12 different online channels including communities, social media platforms, blogs, and so on. The flagship’s coverage had reached 53.18% and was followed by the iPhone 11 with 41.12%, and the LG V50s with 5.68%.

BTS Jimin’s Galaxy S20 advert seemingly had a lot of traction

According to the report, the BTS Jimin advert, in particular, had a significant impact on the Galaxy S20’s successful marketing campaign across various online channels. That’s not to say the other members of BTS haven’t pushed the Galaxy S20 into the spotlight. On the contrary, Samsung’s YouTube ads featuring V and Jung Kook have amassed the most views, hovering at around the 850,000/870,000 marks as of this writing, and surpassing Jimin’s ad with 375,000 views.

It’s only fitting for the Galaxy S20 series to become the most popular smartphone of the month, at least as far as exposure is concerned. Samsung has introduced new features and improved upon different areas, including the screen and camera. You can check our Galaxy S20+ and Galaxy S20 Ultra reviews for a more in-depth analysis of what the new flagship is capable of.