[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 April Top 100 Idol Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 아이돌 개인 100대 브랜드 2020년 4월 빅데이터 분석결과...1위 방탄소년단 지민

방탄소년단 지민 님이 2020년 4월 아이돌 개인 100대 브랜드 평판 지수 조사에서 1위를 기록했다는 브랜드평판 리포트, 한국평판 신문의 전소영 기자 님 기사 번역입니다. 기사 중 방탄소년단의 다른 멤버들에 대한 부분도 함께 번역했습니다.

지민이의 4월 빅데이터 링크 분석에서는 '기록하다, 품절하다, 심쿵하다’가 높게 나왔고, 키워드 분석에서는 '필터, 약속, 라이'가 높게 나왔다고 합니다. 

 

I translated the article about 2020 April Top 100 Idol Individual Brand Reputation, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

 

BTS Jimin’s brand showed "Make a Record, Be sold out, Give a heartthrob" mostly in its link analysis. And in its keyword analysis, "Filter, Promise, and Lie" showed most. 

 

Original Article Link/원문 링크: http://www.reputation.kr/news/articleView.html?idxno=5249

 

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 April Top 100 Idol Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

 

 

According to the analysis of big data for Top 100 Idol individual brand reputation in March 2020, Jimin took the top spot.

 

Korean Corporate Reputation Research extracted 160,198,950 Big Data about 1,332 idols'(including boys and girls) individual brands from Mar. 24th, 2020 to Apr. 25th, 2020 to analyze the idol individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 159,283,293 Brand Big Data in March 2020, the number of Big Data increased 0.57 percent.

 

​The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption.

 

Through analysis of the top 100 brand reputation of idol individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the top 100 brand reputation of idol individuals. This research also included the results of monitorings by 100 editors of idol brand reputation.

RANK	BRAND	Participation	Media	Communication	Community	Total Index
13	RM	258,954	796,859	1,156,617	896,003	3,108,433
7	JIN	473,108	818,710	1,124,704	1,707,761	4,124,283
16	SUGA	216,733	693,427	809,125	1,124,561	2,843,847
21	J-HOPE	144,231	501,132	721,636	814,095	2,181,094
1	JIMIN	931,672	1,426,188	3,302,568	3,966,650	9,627,078
5	V	678,817	1,169,794	1,411,496	1,221,988	4,482,095
6	JungKook	523,069	891,549	1,269,473	1,483,572	4,167,663

BTS Jimin took the top place in this research. His brand was analyzed to have a brand reputation index of 9,627,078, which consisted of the participation index of 931,672, the media index of 1,426,188, the communication index of 3,302,568 and the community index of 3,966,650. Compared to its brand reputation index of 8,343,353 in March 2020, it increased 15.39 percent.

 

 

BTS V placed 5th in this research. His brand was analyzed to have a brand reputation index of 4,482,095, which consisted of the participation index of 678,817, the media index of 1,169,794, the communication index of 1,411,496 and the community index of 1,221,988. Compared to its brand reputation index of 6,238,344 in March 2020, it decreased 28.15 percent.

 

 

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Koo Chang-hwan, the chief of the lab said "In April 2020, BTS Jimin's brand took the 1st place in the list of the top 100 brands for idol individuals. Analysis of brand big data showed 0.571% increase compared to 159,283,293 brand big data in March 2020. According to the detailed analysis, brand consumption index showed a 5.94 percent decrease, brand issues index showed a 7.91 percent increase, brand communications index showed a 8.65 percent decrease and brand proliferation showed a 5.84 percent increase."

 

 

He also said "BTS Jimin`s brand took the top place in 2020 April Top 100 Idol Individual Brand Reputation research. In its link analysis, "Make a Record, Be sold out, Give a heartthrob" showed mostly. And in its keyword analysis, "Filter, Promise, and Lie" showed most. In the positive-negative research, the positive ratio recorded 85.81 percent.​"

 

 

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of top 100 idol individual brand Big data and the brand reputation monitor from Mar.24th, 2020 to Apr.25th, 2020.