[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 April Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 보이그룹 개인 브랜드 2020년 4월 빅데이터 분석결과...1위 방탄소년단 지민

2020년 4월 보이 그룹 개인 브랜드 평판 조사에서 방탄소년단 지민 님이 1위를 했다는 소식에 대한 한국 평판 신문 전소영 기자 님의 기사 번역입니다.

 

지민이의 4월 빅데이터 링크 분석에서는 '멋지다, 선하다, 기부하다’가 높게 나왔고, 키워드 분석에서는 '필터, 팬, 아미'가 높게 나왔다고 합니다. 기부도 많이 하고 아미들도 열심히 사랑하는 지민이의 선한 마음이 빅데이터에서도 보이네요. 우리 지민이의 지중해 바다 같은 맑은 마음이 과학적으로도 증명이 되었습니다.

 

원래 브평 기사는 최대한 빨리 번역하려고 하는데 방방콘 보느라 좀 늦었습니다. 죄송해요ㅠㅠ 여러분 모두 건강 조심하시면서 방방콘도 즐겁게 보시고 좋은 주말 보내세요!

 

에이-요 내가 누구? 착하고 멋진 지민! 더 크게 누구? 브평 1위 지민!!!!!!

 

 

I translated the news about 2020 April Boy Group Individual Brand Reputation analysis, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

 

BTS Jimin’s brand showed “Cool, good-natured and donate” mostly in its link analysis. And in its keyword analysis, "Filter, Fan and ARMY" showed most. Jimin always donates a lot and always loves his fan a lot. We can see Jimin`s warm heart through this big data.

 

My translation was a bit late because I was watching BangBangCon. Sorry..

Stay healthy, safe and strong and also enjoy your BangBangCon~

 

Ayo Who Am I? Kind and Cool Jimin! Who Am I? BR No.1 JIMIN~~!!

 

 

Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=5119

  

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 April Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

 

 

According to the analysis of big data for Idol Boy Group individual brand reputation in April 2020, BTS Jimin took the top spot.

 

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Korean Corporate Reputation Research extracted 93,608,180 Big Data about 630 boy group idols' individual brands from March 18th, 2020 to April 19th, 2020 to analyze the boy group individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 107,939,793 Brand Big Data in March 2020, the number of Big Data decreased 13.28 percent.

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The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption. Through analysis of the brand reputation of boy group individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the brand reputation of boy group individuals. This research also includes brand value assessment for estimating brand influence and qualitative evaluation of brand-reputation monitoring agent.

 

(This is a chart showing 7 members detailed index, Based on the Idol Brand Reputation Index Research @translation_jm)

Ranks	Brand	Participation	Media	Communication	Community	Index
1	JIMIN	922,759	1,241,177	2,775,879	2,556,366	7,496,181
4	JungKook	506,180	825,994	2,527,651	2,278,663	6,138,489
5	V	723,618	1,209,127	1,318,478	1,152,894	4,404,117
6	JIN	482,959	786,661	1,166,141	830,902	3,266,663
10	RM	257,547	646,810	1,011,316	571,011	2,486,684
12	SUGA	214,388	587,082	824,963	801,342	2,427,775
13	J-HOPE	67,014	474,910	1,002,866	855,751	2,400,541

 

No.1 BTS Jimin’s brand was analyzed to have a brand reputation index of 7,496,181, which consisted of the participation index of 922,759, the media index of 1,241,177, the communication index of 2,775,879 and the community index of 2,556,366. Compared to its brand reputation index of 8,520,761 in March 2020, it decreased 12.02 percent.

 

No.4 BTS Jungkook’s brand was analyzed to have a brand reputation index of 6,138,489, which consisted of the participation index of 506,180, the media index of 825,994, the communication index of 2,527,651 and the community index of 2,278,663. Compared to its brand reputation index of 8,404,951 in March 2020, it decreased 26.97 percent.

 

 

No.5 BTS V’s brand was analyzed to have a brand reputation index of 4,404,117, which consisted of the participation index of 723,618, the media index of 1,209,127, the communication index of 1,318,478 and the community index of 1,152,894. Compared to its brand reputation index of 6,726,954 in March, it decreased 34.53 percent.

 

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Koo Chang-hwan, the chief of the lab said "According to the analysis of Boy Group Individual Brand Reputation in April 2020, BTS Jimin's brand took the 1st place. In the analysis of Boy Group Individual Brand category, big data showed 13.28% decrease compared to 107,939,793 brand big data in March 2020. According to the detailed analysis, brand consumption index showed a 14.16 percent decrease, brand issues index showed a 22.34 percent decrease, brand communications index showed a 2.36 percent decrease and brand proliferation showed a 10.94 percent decrease.

 

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He also said "BTS Jimin’s brand which took the top place in the list of boy group individual brand reputation showed “Cool, good-natured and donate” mostly in its link analysis. And in its keyword analysis, "Filter, Fan and ARMY" showed most. In the positive-negative research, the positive ratio recorded 82.10 percent.​"

 

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Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of boy group individual brand reputation Big data from March 18th, 2020 to April 19th, 2020.