[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 May Top 100 Idol Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 아이돌 개인 100대 브랜드 2020년 5월 빅데이터 분석결과...1위 방탄소년단 지민

방탄소년단 지민 님이 2020년 5월 아이돌 개인 100대 브랜드 평판 지수 조사에서 1위를 기록했다는 브랜드평판 리포트, 한국평판 신문의 전소영 기자 님 기사 번역입니다. 기사 중 방탄소년단의 다른 멤버들에 대한 부분도 함께 번역했습니다.

 

지민이의 5월 빅데이터 링크 분석에서는 '돌파하다, 기록하다, 훈훈하다’가 높게 나왔고, 키워드 분석에서는 '필터, 아미, 앨범‘이 높게 나왔다고 합니다. 솔로곡 ’필터‘의 좋은 기록, 지민이의 따뜻한 아미 사랑, 그리고 새 앨범 준비 과정에서 멋지게 본인의 역할을 하고 있는 지민이의 모습이 빅데이터에서도 나타나고 있어요.

I translated the article about 2020 May Top 100 Idol Individual Brand Reputation, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

BTS Jimin’s brand showed "Break through, Make a record, Heartwarming" mostly in its link analysis. And in its keyword analysis, "Filter, ARMY, and Album" showed most.

Original Article Link/원문 링크: http://www.reputation.kr/news/articleView.html?idxno=5745

 

(네이버에서 제공한 나눔명조, 나눔고딕 글꼴을 사용했습니다.)

 

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 May Top 100 Idol Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

According to the analysis of big data for Top 100 Idol individual brand reputation in May 2020, Jimin took the top spot.

Korean Corporate Reputation Research extracted 151,960,876 Big Data about 1,332 idols'(including boys and girls) individual brands from Apr. 23rd, 2020 to May. 23rd, 2020 to analyze the idol individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 160,198,950 Brand Big Data in April 2020, the number of Big Data decreased 5.14 percent.

​The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption.

Through analysis of the top 100 brand reputation of idol individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the top 100 brand reputation of idol individuals. This research also included the results of monitorings by 100 editors of idol brand reputation.

 

 

 

RANK	BRAND	Participation	Media	Communication	Community	Total Index
1	JIMIN	1,134,252	1,478,632	2,600,560	2,516,856	7,730,300
2	SUGA	1,364,272	1,284,556	1,526,711	1,952,778	6,128,317
6	V	757,394	931,497	1,141,157	1,470,657	4,300,705
12	RM	306,101	725,476	967,837	956,127	2,955,541
15	JIN	534,093	547,749	607,485	753,169	2,442,496
16	JK	409,075	690,479	519,295	579,398	2,198,247
28	J-HOPE	180,166	731,304	716,978	85,961	1,714,409

 

BTS Jimin took the top place in this research. His brand was analyzed to have a brand reputation index of 7,730,300, which consisted of the participation index of 1,134,252, the media index of 1,478,632, the communication index of 2,600,560 and the community index of 2,516,856. Compared to its brand reputation index of 9,627,078 in April 2020, it decreased 19.70 percent.

BTS SUGA placed 2nd in this research. His brand was analyzed to have a brand reputation index of 6,128,317, which consisted of the participation index of 1,364,272, the media index of 1,284,556, the communication index of 1,526,711 and the community index of 1,952,778. Compared to its brand reputation index of 2,843,847 in April 2020, it increased 115.49 percent.

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Koo Chang-hwan, the chief of the lab said "In May 2020, BTS Jimin's brand took the 1st place in the list of the top 100 brands for idol individuals. Analysis of brand big data showed 5.14% decrease compared to 160,198,950 brand big data in April 2020. According to the detailed analysis, brand consumption index showed a 1.27 percent decrease, brand issues index showed a 10.19 percent increase, brand communications index showed a 21.03 percent decrease and brand proliferation showed a 12.33 percent decrease."

He also said "BTS Jimin`s brand took the top place in 2020 April Top 100 Idol Individual Brand Reputation research. In its link analysis, "Break through, Make a record, Heartwarming" showed mostly. And in its keyword analysis, "Filter, ARMY, and Album" showed most. In the positive-negative research, the positive ratio recorded 86.06 percent.​"

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of top 100 idol individual brand Big data and the brand reputation monitor from Apr. 23rd, 2020 to May. 23rd, 2020.