[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 May Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 보이그룹 개인 브랜드 2020년 5월 빅데이터 분석결과...1위 방탄소년단 지민

2020년 5월 보이 그룹 개인 브랜드 평판 조사에서 방탄소년단 지민 님이 1위를 했다는 소식에 대한 번역입니다.

지민이의 5월 빅데이터 링크 분석에서는 '완벽하다, 동참하다, 공개하다'가 높게 나왔고, 키워드 분석에서는 ‘라이, 필터, 아미’'가 높게 나왔다고 합니다.

I translated the news about 2020 May Boy Group Individual Brand Reputation analysis, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

BTS Jimin’s brand showed “Perfect, participate and release” mostly in its link analysis. And in its keyword analysis, "Lie, Filter and ARMY" showed most.

Original Article Link : http://www.rekorea.net/bbs/board.php?bo_table=repu4&wr_id=481

-

Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 May Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

 

According to the analysis of big data for Idol Boy Group individual brand reputation in May 2020, BTS Jimin took the top spot.

 

Korean Corporate Reputation Research extracted 103,895,924 Big Data about 630 boy group idols' individual brands from March April 14th, 2020 to May 15th, 2020 to analyze the boy group individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 93,608,180 Brand Big Data in April 2020, the number of Big Data increased 10.99 percent.

 

 

The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption. Through analysis of the brand reputation of boy group individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the brand reputation of boy group individuals. This research also includes brand value assessment for estimating brand influence and qualitative evaluation of brand-reputation monitoring agent.

​

(This is a chart showing 7 members detailed index, Based on the Idol Brand Reputation Index Research @translation_jm)

Ranks	Brand	Participation	Media	Communication	Community	Total Index
10	JIN	509,699	562,317	909,319	809,067	2,790,402
5	SUGA	325,804	1,381,642	1,270,983	1,276,234	4,254,663
11	J-Hope	169,047	678,859	826,244	865,511	2,539,662
8	RM	302,113	897,376	1,231,674	1,134,404	3,565,568
1	JIMIN	935,894	1,499,544	1,981,807	1,703,999	6,121,244
6	V	731,358	1,328,583	936,790	1,107,862	4,104,593
4	JUNGKOOK	619,238	989,154	1,612,556	1,307,214	4,528,162

 

No.1 BTS Jimin’s brand was analyzed to have a brand reputation index of 6,121,244, which consisted of the participation index of 935,894, the media index of 1,499,544, the communication index of 1,981,807 and the community index of 1,703,999. Compared to its brand reputation index of 7,496,181 in April 2020, it decreased 18.34 percent.

 

No.4 BTS Jungkook’s brand was analyzed to have a brand reputation index of 4,528,162, which consisted of the participation index of 619,238, the media index of 989,154, the communication index of 1,612,556 and the community index of 1,307,214. Compared to its brand reputation index of 8,404,951 in April 2020, it decreased 26.23 percent.

 

​

No.5 BTS SUGA’s brand was analyzed to have a brand reputation index of 4,254,663, which consisted of the participation index of 325,804, the media index of 1,381,642, the communication index of 1,270,983 and the community index of 1,276,234. Compared to its brand reputation index of 2,427,775 in April, it increased 75.25 percent.

 

 

Koo Chang-hwan, the chief of the lab said "According to the analysis of Boy Group Individual Brand Reputation in May 2020, BTS Jimin's brand took the 1st place. In the analysis of Boy Group Individual Brand category, big data showed 10.99% increase compared to 93,608,180 brand big data in MarchApril. According to the detailed analysis, brand consumption index showed a 15.07 percent decrease, brand issues index showed a 49.20 percent increase, brand communications index showed a 10.82 percent decrease and brand proliferation showed a 10.55 percent increase.

 

​He also said "BTS Jimin’s brand which took the top place in the list of boy group individual brand reputation showed “Perfect, participate and release” mostly in its link analysis. And in its keyword analysis, "Lie, Filter and ARMY" showed most. In the positive-negative research, the positive ratio recorded 80.83 percent.​"

 

​

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of boy group individual brand reputation Big data from April 14th, 2020 to May 15th, 2020.