[ENG] 2020 February Boy-Group Individual Brand Reputation Chart’s Top Honor, BTS JIMIN / 2020년 02월 보이그룹 개인 브랜드평판 1위 방탄소년단 지민

2020년 2월 보이그룹 아이돌 개인 브랜드 평판 지수 1위를 기록한 지민에 대한 한국 기업 평판 연구소의 글 번역입니다. 인증서도 같이 나왔어요.

우리 지민이 상 받았네~💛💛
기사 중 방탄소년단의 다른 멤버들에 대한 부분도 함께 번역했습니다.

I translated the article about Korean Boy-Group Idol Individual Brand Reputation chart which Jimin ranked the 1st place. I've only translated the parts about BTS. The article is from the official site of Korean Corporate Reputation Research with the certificate.

Jimin took the prize again. Congratulations Jimin. I’m proud of you. 🌙💛


Original Article Link/원문 링크 : http://brikorea.com/contents/win_view.php?bn_id=41

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Title: 2020 February Boy-group Individual Brand Reputation Chart’s Top Honor, BTS JIMIN

Koo Chang-hwan, the chief of the lab said "In February 2020, BTS Jimin's brand took the 1st place in the list of  Boy-group Idol Individual Brand Reputation. Analysis of brand big data(total result of whole boy-group idol individual brands) showed 18.16% decrease compared to 130,602,601 brand big data in January 2020. According to the detailed analysis, brand consumption index showed a 49.10 percent decrease, brand issues index showed a 24.09 percent decrease, brand communications index showed a 12.61 percent rise and brand proliferation showed a 24.49 percent increase.”

In the link analysis of Jimin’s Brand which is the top, "cool, be enthusiastic, donate” showed mostly. And in its keyword analysis, "Busan High School of Art, Black Swan, ARMY" showed most. In the positive-negative research, the positive ratio recorded 89.54 percent.​"


V ranked 4th, JK ranked 6th, RM ranked 7th, J-hope ranked 9th, Jin ranked 13th and SUGA ranked 15th at the same research.

His brand was analyzed to have a brand reputation index of 8,633,706, which consisted of the participation index of 1,169,516, the media index of 1,873,419, the communication index of 2,907,222 and the community index of 2,683,549. Compared to its brand reputation index of 9,287,381 in January 2020, it decreased 7.04 percent.

Korean Corporate Reputation Research extracted 106,880,619 Big Data about 598 boy-group idols' individual brands from Jan. 13, 2020 to Feb. 14, 2020 to analyze the boy-group idol individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data. Compared to the 130,602,601 Brand Big Data in January, 2020, the number of Big Data decreased 18.16 percent.