2020 January Idol Individual Brand Reputation - JIMIN ranks as No.1

2020년 1월 아이돌 개인 브랜드 평판 지수 1위를 기록한 지민에 대한 기사 번역입니다.
기사 중 방탄소년단의 다른 멤버들에 대한 부분도 함께 번역했습니다.

I translated the news about Korean Idol Individual Brand Reputation, which Jimin ranked the 1st place. I've only translated the parts about BTS.

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Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=3678&replyAll=&reply_sc_order_by=C#reply


According to the analysis of big data for Idol individual brand reputation in January 2020,
Jimin took the top spot in the Idol individual brand reputation.
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Korean Corporate Reputation Research extracted 235,389,718 Big Data about 1,135 idols'(including boys and girls) individual brands from Dec. 24, 2019 to Jan. 25, 2020 to analyze the idol individual brand reputation. Then they  measured consumers' participation index, media index, communication index and community index from the Big Data and  analyzed brand reputation index for the top 100 idol individual brands. Compared to 205,900,013 Brand Big Data in December 2019, the number of Big Data increased 14.32 percent.
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The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption.

Through analysis of the top 100 brand reputation of idol individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the top 100 brand reputation of idol individuals. This research also included the results of monitorings by 100 editors of idol brand reputation.

BTS Jimin took the top place in this research. His brand was analyzed to have a brand reputation index of 10,998,688, which consisted of the participation index of 1,370,300, the media index of 2,390,576, the communication index of 3,117,888 and the community index of 4,119,924. Compared to its brand reputation index of 13,694,821 in December 2019, it decreased 19.69 percent.
BTS V placed 4th in this research. His brand was analyzed to have a brand reputation index of 6,559,511, which consisted of the participation index of 1,357,633, the media index of 2,118,158, the  communication index of 1,664,859 and the community index of 1,418,861. Compared to its brand reputation index of 5,822,917 in December 2019, it increased 12.65 percent.

(This is a chart showing 7 members detailed information)

RANKS	Brand	Participation	Media	Communication	Community	TOTAL
1	Jimin	1,370,300	2,390,576	3,117,888	4,119,924	10,998,688
4	V	1,357,633	2,118,158	1,664,859	1,418,861	6,559,511
9	JK	859,897	1,764,161	1,225,593	1,107,072	4,956,722
13	Jin	804,072	1,688,408	957,637	884,700	4,334,817
15	RM	463,491	2,266,750	411,426	841,732	3,983,398
17	SUGA	346,680	1,688,408	832,500	937,792	3,805,380
24	J-Hope	279,596	1,427,644	546,121	793,456	3,046,817

 
Koo Chang-hwan, the chief of the lab said "In January 2020, BTS Jimin's brand took the 1st place in the list of the top 100 brands for idol individuals. Analysis of brand big data showed 14.32% increase compared to 205,900,013 brand big data in December 2019."

He also said "According to the detailed analysis, brand consumption index showed a 21.46 percent increase, brand issues index showed a 16.82 percent  increase, brand communications index showed a 4.24 percent rise and  brand proliferation showed a 12.10 percent increase.

In its link analysis, "kind, happy and cute" showed mostly. And in its  keyword analysis, "Army, New Song and Golden Disk" showed most. In the positive-negative research, the positive ratio recorded 82.55 percent.​"

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of idol brand reputation Big data and the brand reputation monitor from Dec. 24, 2019 to Jan. 25, 2020.