[ENG] 2020 MARCH TOP 100 IDOL INDIVIDUAL BRAND REPUTATION CHART’S TOP HONOR, BTS JIMIN / 아이돌 개인 100대 브랜드 2020년 3월 빅데이터 분석결과...1위 방탄소년단 지민

방탄소년단 지민 님이 2020년 3월 아이돌 개인 100대 브랜드 평판 지수 조사에서 1위를 기록했다는 브랜드평판 리포트, 한국평판 신문의 전소영 기자 님 기사 번역입니다. 기사 중 방탄소년단의 다른 멤버들에 대한 부분도 함께 번역했습니다.

 

I translated the article about 2020 March Top 100 Idol Individual Brand Reputation, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

 

 

Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=4767

 

 

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 March Top 100 Idol Individual Brand Reputation... BTS JIMIN ranked as No.1

 

 

According to the analysis of big data for Top 100 Idol individual brand reputation in March 2020, Jimin took the top spot.

 

Korean Corporate Reputation Research extracted 159,283,293 Big Data about 1,135 idols'(including boys and girls) individual brands from Feb.27, 2020 to Mar.28, 2020 to analyze the idol individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 193,797,003 Brand Big Data in January 2020, the number of Big Data decreased 17.81 percent.

 

The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption.

Through analysis of the top 100 brand reputation of idol individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the top 100 brand reputation of idol individuals. This research also included the results of monitorings by 100 editors of idol brand reputation.

 

(This is a chart showing 7 members detailed index, Based on the Idol Brand Reputation Index Research @translation_jm)

RANK	Brand	Participation	Media	Communication	Community	Total
1	Jimin	1,121,666	1,210,584	2,992,388	3,018,715	8,343,353
4	Jungkook	669,903	1,086,758	2,537,726	2,634,872	6,929,260
5	Jin	665,447	687,600	3,311,793	2,083,532	6,748,372
6	V	1,060,915	1,251,374	2,762,326	1,163,729	6,238,344
11	SUGA	340,347	997,894	1,724,236	1,035,117	4,097,594
13	RM	382,333	788,118	1,517,201	919,811	3,607,463
14	J-Hope	240,893	530,268	1,486,955	825,428	3,083,544

 

 

 

BTS Jimin took the top place in this research. His brand was analyzed to have a brand reputation index of 8,343,353, which consisted of the participation index of 1,121,666, the media index of 1,210,584, the communication index of 2,992,388 and the community index of 3,018,715. Compared to its brand reputation index of 9,742,834 in February 2020, it decreased 14.36 percent.

 

BTS Jungkook placed 4th in this research. His brand was analyzed to have a brand reputation index of 6,929,260, which consisted of the participation index of 669,903, the media index of 1,086,758, the communication index of 2,537,726 and the community index of 2,634,872. Compared to its brand reputation index of 4,680,677 in February 2020, it increased 48.04 percent.

 

BTS Jin placed 5th in this research. His brand was analyzed to have a brand reputation index of 6,748,372, which consisted of the participation index of 665,447, the media index of 687,600, the communication index of 3,311,793 and the community index of 2,083,532. Compared to its brand reputation index of 4,460,819 in February 2020, it increased 51.28 percent.

 

 

Koo Chang-hwan, the chief of the lab said "In March 2020, BTS Jimin's brand took the 1st place in the list of the top 100 brands for idol individuals. Analysis of brand big data showed 17.81% decrease compared to 193,797,003 brand big data in February 2020. According to the detailed analysis, brand consumption index showed a 35.13 percent increase, brand issues index showed a 47.43 percent decrease, brand communications index showed a 32.80 percent increase and brand proliferation showed a 20.01 percent decrease."

 

He also said "BTS Jimin`s brand took the top place in 2020 March Top 100 Idol Individual Brand Reputation research. In its link analysis, "moved, mighty and console" showed mostly. And in its keyword analysis, "Promise, ON and Filter" showed most. In the positive-negative research, the positive ratio recorded 82.50 percent.​"

 

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of top 100 idol individual brand Big data and the brand reputation monitor from Feb.27, 2020 to Mar.28, 2020.