[ENG] 2020 MARCH BOY-GROUP INDIVIDUAL BRAND REPUTATION CHART’S TOP HONOR, BTS JIMIN / 보이그룹 개인 브랜드 2020년 3월 빅데이터 분석결과...1위 방탄소년단 지민, 2위 방탄소년단 정국, 3위 방탄소년단 뷔

2020년 3월 보이 그룹 개인 브랜드 평판 조사에서 방탄소년단 지민 님이 1위를 했다는 소식에 대한 한국 평판 신문 전소영 기자 님의 기사 번역입니다.

지민이의 3월 빅데이터 링크 분석에서는 '입증하다, 강력하다, 돌파하다'가 높게 나왔고, 키워드분석에서는 '필터, ON, 페이크 러브'가 높게 나왔다고 하는데요, 지민이의 솔로곡 필터가 전세계적으로 차트에서 좋은 성적을 냈던 점과 지민이의 Fake Love 직캠이 1억 뷰를 돌파한 점이 반영된 결과인 것 같습니다.

기록도 기록대로 좋고 기쁘지만, 그 멋진 기록들을 내기 위해서 지민이가 그동안 흘렸을, 그리고 지금도 흘리고 있는 수많은 피 땀 눈물이 이 기록들을 더 빛나고 멋있게 해준다고 생각합니다. 그런 노력과 인내의 시간들은 언젠가 이 많은 함성이 멎을 때도 계속 박지민이라는 사람이 별처럼 멋있게 빛나게 해줄 거라고 믿습니다. 존재만으로도 빛나는 지민이 그리고 여러분들 모두 오늘 하루 씩씩하게 건강하게 지내시길 바랍니다.  

I translated the news about 2020 March Boy Group Individual Brand Reputation analysis, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

BTS Jimin’s brand showed “prove, mighty and break through” mostly in its link analysis. And in its keyword analysis, "Filter, ON and Fake Love" showed most. I think reflect Jimin`s song Filter's great records on worldwide charts and Jimin`s 'Fake Love' Fancams 100M views records. 

Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=4672

 

 

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 March Idol Individual Brand Reputation... BTS JIMIN ranked as No.1

 

According to the analysis of big data for Idol Boy Group individual brand reputation in March 2020, BTS Jimin took the top spot, BTS Jungkook took the 2nd place and BTS V took the 3rd place.

Korean Corporate Reputation Research extracted 107,939,793 Big Data about 598 boy group idols' individual brands from Feb. 19, 2020 to Mar. 20, 2020 to analyze the boy group individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 106,880,619 Brand Big Data in February 2020, the number of Big Data decreased 0.99 percent.

 

The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption.

Through analysis of the brand reputation of boy group individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the brand reputation of boy group individuals. This research also includes brand value assessment for estimating brand influence and qualitative evaluation of brand-reputation monitoring agent.

No.1 BTS Jimin’s brand was analyzed to have a brand reputation index of 8,520,761, which consisted of the participation index of 1,249,736, the media index of 2,448,847, the communication index of 2,617,138 and the community index of 2,205,040. Compared to its brand reputation index of 8,633,706 in February 2020, it decreased 1.31 percent.

 

No.2 BTS Jungkook’s brand was analyzed to have a brand reputation index of 8,404,951, which consisted of the participation index of 759,974, the media index of 2,180,800, the communication index of 2,656,922 and the community index of 2,807,255. Compared to its brand reputation index of 4,698,950 in February 2020, it increased 78.87 percent.

No.3 BTS V’s brand was analyzed to have a brand reputation index of 6,726,954, which consisted of the participation index of 1,154,035, the media index of 2,389,119, the communication index of 1,197,382 and the community index of 1,986,417. Compared to its brand reputation index of 5,187,288 in February 2020, it increased 29.68 percent.

No.4 BTS SUGA’s brand was analyzed to have a brand reputation index of 5,306,548, which consisted of the participation index of 383,036, the media index of 2,310,453, the communication index of 1,342,157 and the community index of 1,270,902. Compared to its brand reputation index of 1,631,593 in February 2020, it increased 225.24 percent.

No.5 BTS RM’s brand was analyzed to have a brand reputation index of 5,004,082, which consisted of the participation index of 433,232, the media index of 2,167,689, the communication index of 1,432,637 and the community index of 970,524. Compared to its brand reputation index of 2,785,626 in February 2020, it increased 79.64 percent.

 

(This is a chart showing 7 members detailed index, Based on the Idol Brand Reputation Index Research @translation_jm)

Ranks	Brand	Participation	Media	Communication	Community	Index
1	Jimin	1,249,736	2,448,847	2,617,138	2,205,040	8,520,761
2	Jungkook	759,974	2,180,800	2,656,922	2,807,255	8,404,951
3	V	1,154,035	2,389,119	1,197,382	1,986,417	6,726,954
4	SUGA	383,036	2,310,453	1,342,157	1,270,902	5,306,548
5	RM	433,232	2,167,689	1,432,637	970,524	5,004,082
6	JIN	745,432	1,666,556	1,351,476	1,220,336	4,983,800
9	J-Hope	270,213	1,681,124	1,235,364	918,505	4,105,207

 

Koo Chang-hwan, the chief of the lab said "According to the analysis of Boy Group Individual Brand Reputation in March 2020, BTS Jimin's brand took the 1st place. In the analysis of Boy Group Individual Brand category, big data showed 0.99% increase compared to 106,880,619 brand big data in February 2020. According to the detailed analysis, brand consumption index showed a 50.35 percent decrease, brand issues index showed a 16.86 percent decrease, brand communications index showed a 37.94 percent increase and brand proliferation showed a 19.13 percent decrease.

He also said "BTS Jimin’s brand which took the top place in the list of boy group individual brand reputation showed “prove, mighty and break through” mostly in its link analysis. And in its keyword analysis, "Filter, ON and Fake Love" showed most. In the positive-negative research, the positive ratio recorded 92.08 percent.​"

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of boy group individual brand reputation Big data from Feb. 19, 2020 to Mar. 20, 2020.