[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 July Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 보이그룹 개인 브랜드 2020년 7월 빅데이터 분석결과...1위 방탄소년단 지민

2020년 7월 보이 그룹 개인 브랜드 평판 조사에서 방탄소년단 지민 님이 1위를 했다는 소식에 대한 번역입니다.

 

지민이의 7월 빅데이터 링크 분석에서는 ‘기록하다, 돌파하다, 독보적이다'가 높게 나왔고, 키워드 분석에서는 ‘빌보드, 오리콘, 해시태그’'가 높게 나왔다고 합니다.

 

I translated the news about 2020 June Boy Group Individual Brand Reputation analysis, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

 

BTS Jimin’s brand showed “Record, break through, and be unrivaled” mostly in its link analysis. And in its keyword analysis, "Billboard, Oricon, and Hashtag" showed most.

 

Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=6788

-

Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 July Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

According to the analysis of big data for Idol Boy Group individual brand reputation in July 2020, BTS Jimin took the top spot.

 

Korean Corporate Reputation Research extracted 92,870,264 Big Data about 630 boy group idols' individual brands from June 17th, 2020 to July 18th, 2020 to analyze the boy group individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 106,260,112 Brand Big Data in June 2020, the number of Big Data decreased 12.60 percent.

 

The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption. Through analysis of the brand reputation of boy group individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the brand reputation of boy group individuals. This research also includes brand value assessment for estimating brand influence and qualitative evaluation of brand-reputation monitoring agent.

 

(This is a chart showing 7 members detailed index, Based on the Idol Brand Reputation Index Research @translation_jm)

 

Ranks	Brand	Participation	Media	Communication	Community	Total Index
9	JIN	413,295	705,082	520,594	601,418	2,240,387
6	SUGA	174,044	1,131,918	1,017,894	1,182,337	3,506,193
16	J-HOPE	98,093	594,366	325,965	467,947	1,486,371
12	RM	188,117	531,725	741,441	455,959	1,917,241
1	JIMIN	844,416	1,539,816	1,903,040	1,817,500	6,104,773
4	V	571,623	1,214,955	972,749	1,191,468	3,950,794
3	Jungkook	427,368	1,290,707	1,181,696	1,222,203	4,121,974

 

No.1 BTS Jimin’s brand was analyzed to have a brand reputation index of 6,104,773, which consisted of the participation index of 844,416, the media index of 1,539,816, the communication index of 1,903,040 and the community index of 1,817,500. Compared to its brand reputation index of 6,806,289 in June 2020, it decreased 10.31 percent.

 

No.3 BTS Jungkook’s brand was analyzed to have a brand reputation index of 4,121,974, which consisted of the participation index of 427,368, the media index of 1,290,707, the communication index of 1,181,696 and the community index of 1,222,203. Compared to its brand reputation index of 4,752,631 in June 2020, it decreased 13.27 percent.

 

No.4 BTS V’s brand was analyzed to have a brand reputation index of 3,950,794, which consisted of the participation index of 571,623, the media index of 1,214,955, the communication index of 972,749, and the community index of 1,191,468. Compared to its brand reputation index of 4,309,379 in June, it decreased 8.32 percent.

 

Koo Chang-hwan, the chief of the lab said "According to the analysis of Boy Group Individual Brand Reputation in June 2020, BTS Jimin's brand took the 1st place. In the analysis of Boy Group Individual Brand category, big data showed 12.60% decrease compared to 106,260,112 brand big data in June. According to the detailed analysis, brand consumption index showed a 25.48 percent decrease, brand issues index showed a 4.94 percent increase, brand communications index showed a 10.28 percent decrease and brand proliferation showed a 28.87 percent decrease.

 

​He also said "BTS Jimin’s brand which took the top place in the list of boy group individual brand reputation showed “Record, Break Through, and Be unrivaled” mostly in its link analysis. And in its keyword analysis, "Billboard, Oricon, and Hashtag" showed most. In the positive-negative research, the positive ratio recorded 83.50 percent.​"

 

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of boy group individual brand reputation Big data from June 17th to July 18th