[ENG] [Brand Reputation] The Result of Analysis for Big Data of 2020 August Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 / [브랜드평판] 보이그룹 개인 브랜드 2020년 8월 빅데이터 분석결과...1위 방탄소년단 지민

 2020년 8월 보이 그룹 개인 브랜드 평판 조사에서 방탄소년단 지민 님이 1위를 했다는 소식에 대한 번역입니다.

지민이의 8월 빅데이터 링크 분석에서는 ‘수상하다, 기부하다, 공개하다'가 높게 나왔고, 키워드 분석에서는 ‘필터, 약속, 달려라방탄'이 높게 나왔다고 합니다.

I translated the news about 2020 August Boy Group Individual Brand Reputation analysis, which Jimin ranked the 1st place. I've translated other parts about BTS, too.

BTS Jimin’s brand showed “Be awarded, Donate, and Release” mostly in its link analysis. And in its keyword analysis, "Filter, Promise, and Run BTS" showed most.

Original Article Link : http://www.reputation.kr/news/articleView.html?idxno=7324

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Title: [Brand Reputation] The Result of Analysis for Big Data of 2020 August Idol Boy Group Individual Brand Reputation... BTS JIMIN ranked as No.1 (translated by @translation_jm)

According to the analysis of big data for Idol Boy Group individual brand reputation in August 2020, BTS Jimin took the top spot.

Korean Corporate Reputation Research extracted 75,815,596 Big Data about 645 boy group idols' individual brands from July 14th, 2020 to August 14th, 2020 to analyze the boy group individual brand reputation. Then they measured consumers' participation index, media index, communication index and community index from the Big Data and analyzed brand reputation index for the top 100 idol individual brands. Compared to 92,870,264 Brand Big Data in June 2020, the number of Big Data decreased 18.36 percent.

The brand reputation index is an indicator created through brand big data analysis. The research lab started the analysis after they found out that consumers' online habits have a huge impact on brand consumption. Through analysis of the brand reputation of boy group individuals, the lab could analyze the positive-negative evaluation, the media attention and the amount of interest and communication among consumers about the brand reputation of boy group individuals. This research also includes brand value assessment for estimating brand influence and qualitative evaluation of brand-reputation monitoring agent.

No.1 BTS Jimin’s brand was analyzed to have a brand reputation index of 6,476,311, which consisted of the participation index of 857,786, the media index of 1,351,892, the communication index of 1,931,296 and the community index of 2,335,337. Compared to its brand reputation index of 6,104,773 in July 2020, it increased 6.09 percent.

No.2 BTS Jungkook’s brand was analyzed to have a brand reputation index of 4,056,917, which consisted of the participation index of 429,245, the media index of 1,159,597, the communication index of 1,311,759 and the community index of 1,156,317. Compared to its brand reputation index of 4,121,974 in July 2020, it decreased 1.58 percent.

No.4 BTS V’s brand was analyzed to have a brand reputation index of 3,337,225, which consisted of the participation index of 600,239, the media index of 960,018, the communication index of 878,442, and the community index of 898,526. Compared to its brand reputation index of 3,950,794 in July, it decreased 15.53 percent.

Koo Chang-hwan, the chief of the lab said "According to the analysis of Boy Group Individual Brand Reputation in August 2020, BTS Jimin's brand took the 1st place. In the analysis of Boy Group Individual Brand category, big data showed 18.36% decrease compared to  92,870,264 brand big data in July. According to the detailed analysis, brand consumption index showed a 4.60 percent increase, brand issues index showed a 28.60 percent decrease, brand communications index showed a 19.93 percent decrease and brand proliferation showed a 11.96 percent decrease.

He also said "BTS Jimin’s brand which took the top place in the list of boy group individual brand reputation showed “Be awarded, Donate, and Release” mostly in its link analysis. And in its keyword analysis, "Filter, Promise, and Run BTS" showed most. In the positive-negative research, the positive ratio recorded 80.13 percent. "

Korean Corporate Reputation Research(http://www.rekorea.net) measures and publishes the brand's reputation index based on the analysis of the brand's Big data in Korea. This research was done through the analysis of boy group individual brand reputation Big data from July 14th to August 14th.